Unlock Your eCommerce Potential with the SALESmanago Growth Framework
In today's fast-paced digital world, staying ahead requires more than just great products - it demands a strategic approach to growth. The SALESmanago Growth Framework (SMGF) is your roadmap to achieving sustainable long term success, guiding your business through every phase of growth, from initial customer acquisition to continuing customer engagement, and beyond.
The SALESmanago Growth Framework provides customers with insight into their current performance, a defined path for future growth and improvement, and areas to measure growth. It is underpinned by real-world eCommerce business objectives and use cases. This has enabled us to design the SALESmanago solution to meet your current needs by providing a solid foundation with our Starter and the extensibility of Modules: Audiences, Channels, Website Experience, Recommendations to support your future growth.
Our comprehensive Growth Framework evaluates your eCommerce operations across multiple critical components (four of which are shown below), providing a detailed assessment of your current capabilities and identifying opportunities for improvement:
Shop
- Single Store - Single
Language - No Personalisation
- Limited
Store
- Single Store - Multiple Languages
- Email & SMS
- Basic
- Accelerating Growth
Market
- Multiple Stores - Multiple Languages or Geos
- Orchestrated & 2+
- Advanced & Dynamic
- Increasing Customer Base with Rich Data
Innovator
- Multiple Stores - Multiple Languages or Geos
- Orchestrated & 3+
- 1:1 at Scale
- Large Customer Base with Rich Real-time Data
SALESmanago’s Growth Framework offers a clear path to achieving your eCommerce goals of acquisition, conversion, and engagement, while delivering personalised experiences to customers and ensuring sustainable growth.
Simplified Growth Framework Components
Storefront
All eCommerce storefronts (web presences) are not created the same and the needs of a smaller growing site are different from that of a site supporting multiple geographies and languages and we recognise that; including in our product offerings.
Channels
There are multiple channels that can be utilised to engage your customers but the journey to be able to communicate with them across multiple channels is usually one that takes some time and is grown into as you have the data available to do so in an engaging and relevant way.
Personalisation
One of the keys to customer engagement is personalisation, and the ability to do this is important and dependent on the data that is available and understanding how to best use it. Personalisation gets more complex as more channels and content are available and need to be orchestrated.
Contacts and Customer Data
A key part of your business are your contacts (leads & customers) and their data. As both of these grow, you will have the ability to build better customer relationships by delivering timely, personalised engagements to drive your business outcomes.
The Value
of The Growth Framework
Determine
Your Path Forward:
The SALESmanago Growth Framework provides a way for you to understand your current maturity and plan a path forward for your success. Advancement in any single area can be positive, but when it’s done aligned with other areas the benefits for your business and customers can be amplified.
Business Objective
& Use Case Aligned:
The SMGF maps to your eCommerce business objectives and use cases. Each phase has specific use cases to support acquisition, engagement, and conversion. This translates into a clear understanding of where you are based on your current use cases and roadmap for you to move forward.
Determine Your
Maturity Level:
The SMGF is a powerful tool that helps you understand where your business stands on the maturity scale. By assessing your current capabilities and plans for growth, we can provide personalised guidance on the next steps needed to scale your business effectively.
Tailored Strategies
for Growth:
We don’t believe in a one-size-fits-all approach. The SALESmanago solution allows us to craft individualised strategies that align with your specific goals and challenges, ensuring you get the most out of our platform and grow with confidence, wherever you are in the SALESmanago Growth Framework.
Application
of The Framework:
We realise that you may not fit neatly into a single phase of the framework, and that’s understandable—some areas of your business may align with different phases. The framework is designed to assist you in understanding where you are and how to best align other areas with a personalised growth strategy that meets your needs and is specific to your market and product offerings.
Grow with Us:
At SALESmanago, we don’t just help you grow—we grow with you. As your business evolves and advances through the phases of the Growth Framework, our platform is designed to evolve with it, providing the extendable capabilities you need to reach new heights. Together, we can scale your business to reach your eCommerce goals.
Moving through
The Growth Framework
Transform Your Business with the SALESmanago Tailored Growth Strategy
Emerging Shop:
Building Your Foundation
Start your eCommerce journey with an essential customer data collection. Engage customers through email marketing while maintaining manual control over your operations. Focus on a single store and market to establish your brand. Integrate additional data sources for richer customer insights and explore automation tools to streamline tasks. Expand your communication channels to reach new markets effectively.
Scaling Store:
Enhancing Personalisation
And Automation
Take your eCommerce business to the next level by integrating multiple data sources like web analytics, CRM, and POS systems. Implement sophisticated personalisation and segmentation strategies based on customer behaviour. Deliver tailored web experiences to boost engagement. Utilise predictive AI to optimise automated workflows, including nurture campaigns. Broaden your reach and engagement by continuously refining your data integration and personalisation efforts.
Major Market:
Leveraging Advanced Data
And AI
Elevate your eCommerce presence by integrating advanced tools and external data sources. Create rich customer profiles for advanced targeting and personalisation across multiple channels. Support multiple languages and deliver dynamic content based on customer preferences. Harness real-time data and advanced AI to ensure scalable, adaptable operations across multiple geographies and stores. Continuously refine your marketing strategies and customer experiences for maximum impact.
eCommerce Innovator:
Pioneering Hyper‑personalisation
Deliver real-time, tailored experiences that resonate with individual customers across all touchpoints. Integrate custom automations and workflows across multiple platforms, powered by real-time data and advanced AI. Leverage generative AI for comprehensive campaign creation, from audience segmentation to content generation. Maximise customer lifetime value through hyper-personalization, real-time engagement, and data-driven growth strategies.
Don’t leave your business growth to chance
Channels
Audiences
Website Experience
Recommendations
Channels PRO
Audiences PRO
Website Experience PRO
Recommendations PRO
Channels ULTIMATE
Audiences ULTIMATE
Website Experience ULTIMATE
Recommendations ULTIMATE
The SALESmanago Growth Framework provides a clear path, helping you navigate the complexities of modern eCommerce and your growth with confidence.
1. Assessment:
Our experts welcome the opportunity to learn about your marketing needs and how the Growth Framework can assist you.
2. Framework Application:
Our team will work with you to understand your business objectives and use cases and determine where you are on the SALESmanago Growth Framework.
3. Tailored Roadmap & Solution:
Partnering with you on your prioritised goals and aligning with the Growth Framework we will develop a roadmap and solution specific to your business.
4. Implementation & Optimisation:
Our team provides support and guidance as you implement the recommended solutions, measure results, and plan for your next phase of growth.
