Transform raw data into meaningful connections and drive business growth with our Audiences modules. Harness the full potential of your customer interactions and create experiences that resonate, convert, and keep your customers coming back for more.
Objective: Build customer intimacy based on trust and preference personalisation
Gather zero-party data transparently with full user consent
Tailor experiences based on individual customer preferences
Respect and honour each user's privacy and data choices
Objective: Accurately analyse anonymous visitors to understand their needs and expectations
Leverage website and interaction data to connect with anonymous visitors
Analyse data from both monitored and anonymous visitors for deeper insights
Increase conversions by effectively engaging with anonymous users
Enhance your customer service and campaigns with our AI Sidekick—a cross-platform AI assistant that optimises your work on the SALESmanago platform. Equipped for:
Identify top contacts by recency, frequency, and monetary value
Tailor marketing efforts to high-value segments
Boost retention by focusing on key customer groups
Increase efficiency of Ad Networks by optimising targeted groups
Gather ethical, zero-party data with full user consent
Personalise experiences based on customer preferences
Respect and honour user privacy and data choices
Utilise our feature Loyalty Program to increase customer retention
Quickly create tailored loyalty programmes with advanced points and tier options
Enhance customer engagement and retention with customised rewards
Analyse and improve loyalty programme effectiveness with in-depth analytics and insights
Maximise ROI from Facebook and TikTok ads
Identify and target the most relevant customers for your Facebook and TikTok campaigns
Improve ad outcomes by focusing on well-defined audience segments
Maximise ROI by allocating ad spend to the most effective customer groups
Build contact segments based on transactional data
Create contact segments using detailed transactional data, including purchase value and cart details
Cluster customers based on specific transaction behaviours for more targeted marketing
Build and refine segments using aggregated eCommerce statistics
Built on a robust Customer Data Platform (CDP) foundation, our solution seamlessly integrates data from various sources, creating a comprehensive 360-degree view of your customers.
Leverage our simple data integration tools to unify customer information across touchpoints, enabling precise targeting. Our AI-powered predictive analytics go beyond traditional segmentation, forecasting contact behaviour and responses to supercharge your acquisition efforts.
Our easy-to-use, no-code tools empower you to capture valuable zero-party data, building richer customer profiles that fuel precise, dynamic segmentation.
This granular understanding of your audience allows for tailored product recommendations and personalised messaging across all channels, significantly increasing the likelihood of conversion. By leveraging our eCommerce-specific targeting capabilities, you can create customised client segments that respond to real-time behaviour, ensuring your offers always hit the mark.
Our data-driven loyalty solutions are designed to keep customers coming back, fostering deep, long-lasting relationships with your brand. By unifying customer data and leveraging AI-powered insights, you can create highly engaging, personalised experiences across all touchpoints.
With precise targeting and customisable segments, you can deliver relevant content and offers that keep customers engaged throughout their lifecycle. Plus, our data export options facilitate seamless integration with your existing business intelligence tools, ensuring you have a holistic view of customer engagement across your entire ecosystem.
