CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.

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Don’t Wait: Why Q4 is the Perfect Time to Boost Your Marketing Game with SALESmanago

As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until after Q4” mentality. Here’s why now is actually the ideal time to supercharge your marketing efforts with our AI-driven platform.

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[Ebook] Secret Weapon for Cross-Selling Success: Omnichannel Marketing

What's inside: -Why and how omnichannel outperforms single‑channel cross‑selling campaigns. -The importance of being present in intent‑rich micro-moments. -Ways to provide a unified, seamless customer service experience across all touchpoints.

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Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking

Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not just about survival anymore, it’s about thriving and outpacing the competition in an environment that demands both agility and innovation.

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eCommerce is Booms and Stagnates

Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.

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Skeletons in the eCommerce closet. Which one is your worst nightmare?

As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In 2024, the stakes for eCommerce companies have never been higher. From the increasing complexity of data privacy regulations to the growing importance of AI-powered personalization, the skeletons haunting the closets of online retailers demand immediate attention.

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SALESmanago Unveils Scalable Customer Engagement Platform Starter Pack to Tackle Martech Fragmentation and Boost European Ecommerce Growth

  • The Starter Pack supports mid-market brands with tailored, highly personalised customer journeys, providing an average 20x ROI and 30-day Time To Value
  • Company launches industry-firsts with automated AI omnichannel workflows and Growth Framework to support ecommerce brands at each stage of their journey
  • With 27% more marketing technology tools flooding the market this year alone, SALESmanago is calling for the end of overpaying and underusing martech features and point solutions

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[WEBINAR] Learn the path to customer engagement success with the SALESmanago Growth Framework

Join the webinar and: -Learn the essentials of a growth framework for eCommerce - and why you need one -Understand the key eCommerce marketing components to enable scaling -Discover how to start looking at your internal capabilities eCommerce marketing capabilities

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Web Push: Increased sending throughput

Enjoy enhanced system performance in the Web Push channel! SALESmanago is increasing its Web Push notification throughput to 100 thousand per minute.

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External Events: Real-time processing

Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.

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Unified Workflow Console

Streamline your marketing processes, increase sales, and drive revenue growth. Effortlessly engage customers with personalized messages, targeted offers, and automated follow-ups. Increase conversions through cart abandonment recovery and cross-selling opportunities. Maximize customer loyalty with effective program management. Experience the power of automation integrated with CDP to unlock your eCommerce potential.

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New Product: Free Plan Account

Introducing "SALESmanago Free Plan Account", your doorway to advanced, cost-free marketing tools! With our Free Plan, get basic capabilities like Contact import, Email creation using our enhanced Email Design Studio, Email sending, and result analysis. Propel your company's growth at zero cost, and take an informed plunge into the SALESmanago platform. Embark on a self-guided user flow from importing contacts to analyzing results. Enjoy supportive services including access to the SALESmanago Community, Sales Support, and Standard Ticket service. Start free, grow exponentially!

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AI Studio Images

Introducing AI Studio Images! Generate endless image variations with DALL-E 2 integration. Streamline image generation, say goodbye to manual editing, and create stunning visuals effortlessly. Generate color palettes for professional, coherent designs. Save time and focus on your business while AI Studio Images takes care of captivating visuals.

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Frontend SDK

At SALESmanago, we make data transfer easy! It doesn't matter if you're importing Contacts, using Contact Cards, taking advantage of our ready-made integrations, or accessing our Backend API – we've got you covered. Unleash the power of SALESmanago and make data transfer a breeze!

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Email Design Studio

Push the boundaries of where true engagement and customer intimacy happen with the new Email Design Studio for eCommerce. Get more conversions and collect Zero-Party Data using this unique mobile-first, state-of-the-art email designer.

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Contact Import Wizard

Turn raw data into a fully functional contact database on your first attempt using error-proof guidance. Focus on proper onboarding to the platform and gain independence from IT.

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AI Studio

"Use the first Customer Engagement Platform offering an innovative email designer integrated with ChatGPT technology. With generative AI, you can create more engaging content and campaigns to increase customer intimacy."

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eCommerce Dashboard

Maximize your marketing impact and become your CEO’s trusted revenue partner with new eCommerce Dashboard. Easily visualize your data to quickly identify patterns, dependencies, and trends. Connect your eCommerce platform with your marketing data in real-time from one convenient location and leverage Growth Intelligence to boost your business.

Workflow Generator

Achieve your marketing goals with the only Workflow Generator made by eCommerce specialists working with brands like Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret. Easily find the best templates to leverage Precision execution, maximize each channel’s impact and achieve your marketing goals.

SALESmanago Mobile – integration with Flutter

Do you have a mobile app created using the Flutter framework? Now you can integrate it with the SALESmanago platform! Enhance your analytics with data from your application and save time by handling notifications via SALESmanago.

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CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.

More

Don’t Wait: Why Q4 is the Perfect Time to Boost Your Marketing Game with SALESmanago

As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until after Q4” mentality. Here’s why now is actually the ideal time to supercharge your marketing efforts with our AI-driven platform.

More

[Ebook] Secret Weapon for Cross-Selling Success: Omnichannel Marketing

What's inside: -Why and how omnichannel outperforms single‑channel cross‑selling campaigns. -The importance of being present in intent‑rich micro-moments. -Ways to provide a unified, seamless customer service experience across all touchpoints.

More

Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking

Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not just about survival anymore, it’s about thriving and outpacing the competition in an environment that demands both agility and innovation.

More

eCommerce is Booms and Stagnates

Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.

More

Skeletons in the eCommerce closet. Which one is your worst nightmare?

As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In 2024, the stakes for eCommerce companies have never been higher. From the increasing complexity of data privacy regulations to the growing importance of AI-powered personalization, the skeletons haunting the closets of online retailers demand immediate attention.

More

SALESmanago Unveils Scalable Customer Engagement Platform Starter Pack to Tackle Martech Fragmentation and Boost European Ecommerce Growth

  • The Starter Pack supports mid-market brands with tailored, highly personalised customer journeys, providing an average 20x ROI and 30-day Time To Value
  • Company launches industry-firsts with automated AI omnichannel workflows and Growth Framework to support ecommerce brands at each stage of their journey
  • With 27% more marketing technology tools flooding the market this year alone, SALESmanago is calling for the end of overpaying and underusing martech features and point solutions

More

Plateau of Productivity – Business vs AI faceoff 2024

YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.

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Third-Party Cookies Are Here to Stay: Why It Doesn’t Matter Much in 2024

Since 2020, Google has been announcing plans to remove third-party cookies from Chrome to enhance user privacy. However, on July 22, Google revealed that they are no longer moving forward with this plan. So, should we even care anymore?

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Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to critically assess their trajectory. Here’s a detailed check-in guide to help CMOs stay on track.

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Web Push: Increased sending throughput

Enjoy enhanced system performance in the Web Push channel! SALESmanago is increasing its Web Push notification throughput to 100 thousand per minute.

More

External Events: Real-time processing

Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.

More

Removing deprecated API methods: /api/email/messages and /api/email/send

Enjoy a modern, optimized API infrastructure! We are removing the unsupported API methods: /api/email/messages and /api/email/send. The method: /api/email/sendEmail will remain available.

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Improved Personal Shopping Inbox wizard

Enjoy a more intuitive user interface! We are enhancing the Personal Shopping Inbox wizard by reorganizing the settings and refining the text content to provide better guidance.

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New Workflow Condition: Link in text message clicked by Contact

Identify Contacts who actively engage with your text messages and adjust your communication accordingly! SALESmanago is introducing a new Workflow Condition: Link in text message clicked by Contact, which allows you to check how many times a Contact has clicked links in your text messages within a specified period.

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New Workflow elements for checking WhatsApp consent status

Expand your possibilities and increase your reach with automated WhatsApp campaigns! We are introducing two new Workflow elements that allow you to adjust your communication depending on the Contact’s WhatsApp consent status. Use the Event: WhatsApp consent status changed to opt-in and the Condition: Contact has opt-in status for WhatsApp to create even more personalized automations.

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WhatsApp: Support for action buttons

Engage your audience more effectively with action buttons in WhatsApp messages! SALESmanago is expanding its WhatsApp integration via Bird. Previously, only templates of the image and text types were supported. Now, you can also use action buttons (copy code, link, phone) in your messages, with the option to edit the button text.

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AI Sidekick for XML mapping

Map XML Product Feeds quickly and easily, without asking Technical Support for assistance! To create an XML Product Feed in SALESmanago, you need to map the data fields in your XML file to the corresponding SALESmanago data fields. Until now, this process was handled by our Technical Support. Now, we are extending the capabilities of AI Sidekick with XML file mapping, enabling you to easily perform this process on your own.

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Email Marketing Settings: Bot action filtering

Enjoy more reliable statistics and gain more accurate insights into your results! SALESmanago is adding the option to filter out bot interactions, including Apple’s Mail Privacy Protection (MPP), in the Email Marketing statistics (OR and CTR). You can find this option in the Email Marketing Settings. Note that this setting affects email statistics displayed across the system, including Email Marketing, Workflows, the Contact Card, Reports, and more.

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New WhatsApp integration via Bird

Easily integrate with WhatsApp via Bird and take full advantage of this modern communication channel! SALESmanago is introducing a new version of the WhatsApp integration, based on the latest version of the Bird platform. The new integration meets all technical requirements and offers new options.

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[WEBINAR] Learn the path to customer engagement success with the SALESmanago Growth Framework

Join the webinar and: -Learn the essentials of a growth framework for eCommerce - and why you need one -Understand the key eCommerce marketing components to enable scaling -Discover how to start looking at your internal capabilities eCommerce marketing capabilities

More

[Webinar] Why you shouldn’t flex* on personalised omnichannel?

Join the webinar and: -Change Your point of view on CX -Understand deeply Gen Z as customers, their motivation, cultural change and even some of their slang -Find a new communication code or even build a new playbook

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Introduction and first steps in SALESmanago

Joining the webinar for new users you will:

  • find out the most important functionalities
  • discover the inspirational possibilities of SALESmanago
  • learn how to automate your campaigns efficiently

More

Introduction to advanced SALESmanago features

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

More

Introduction and first steps in SALESmanago

Joining the webinar for new users you will:

  • find out the most important functionalities
  • discover the inspirational possibilities of SALESmanago
  • learn how to automate your campaigns efficiently

More

Introduction to advanced SALESmanago features

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

More

Introduction and first steps in SALESmanago

Joining the webinar for new users you will:

  • find out the most important functionalities
  • discover the inspirational possibilities of SALESmanago
  • learn how to automate your campaigns efficiently

More

[WEBINAR] MarTech to Overcome Seasonal Challenges: PORTA's Story of Success

Register and learn about:

  • Overview of the challenges faced by the Home & Garden sector.
  • Utilizing marketing technology to address them.
  • Exploring how MarTech can streamline communication and enhance personalization for Home & Garden.
  • Discussion of specific strategies and tools implemented by PORTA for success.

More

Introduction to advanced SALESmanago features

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

More

Introduction and first steps in SALESmanago

Joining the webinar for new users you will:

  • find out the most important functionalities
  • discover the inspirational possibilities of SALESmanago
  • learn how to automate your campaigns efficiently

More