Using Chat Bot to communicate with users on Facebook Messenger allows you to:
relieving the customer service department, thanks to automatic answers to frequently asked, standard questions (FAQ),
increasing sales conversion by using 1-to-1 product recommendations during automatic conversations,
increasing engagement and building brand awareness creating bot scenarios containing educational cycles and quizzes.
How does this work?
The user creates a conversation path by specifying text sequences, answer lists or by giving the option to forward the conversation to a consultant who will directly talk to the client. The bot scenario is configured freely, in a way tailored to individual needs, based on 4 types of elements:
eCommerce - questions used to specify customer interests. These are questions about the budget, name, color or product category of the user's interest.
Bot text - text that will be displayed to users.
User commands - items containing possible user responses to bot questions.
Conversation ending elements - elements that redirect to another scenario or go back to the beginning of the scenario.
Chat bot can support any number of scenarios.
Save human resources and reduce customer waiting time
Optimization of specialist's working time
Automatic answers to standard questions about sizes, payment methods, product variants and delivery time (FAQ).
Optimization of the communication process
Automatic answer to every question left in Chat Bot and confidence that no message will be left unanswered.
Virtual advisor - recommend products the client is looking for
Increasing sales conversion
Using the scenario with a series of questions helpful in selecting a product recommendation ideally suited to the user.
Create a quiz and engage customers
Offering additional content after answering the quiz questions (e.g. "What type of complexion do you have?", "What does your wardrobe say about you?", "Check your body type"). Product recommendations matched to the result of the quiz.
Branding and offer presentation
Building brand awareness
Provide information on the offer, the company's operation, production methods, CSR.
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