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Hyper Segmentation Center

AI, no-code Hyper Segmentation Center goes beyond traditional segmentation with real-time high propensity & churning customers identification and one click availability across all execution channels.

Identify high-potential and high-probability-to-buy segments and accounts to target and deliver the right messages and offers at the right time to get the desired action or response.
Use a unified interface that allows instant no-code data processing and leverage accessible and editable segmentation creators that save your time while granting precise targeting.
Create, edit, manage and analyze all segments from one unified, user-friendly Center, and from all places in the system where contact selection takes place for example: Email Marketing, Web Push Notifications, Mobile Marketing, Contact Management, Custom Audiences.

Go beyond

basic demographics, with hyper segmentation that considers interests and behaviors of consumers.

Identify

high-potential and high-probability-to-buy segments and accounts to target and deliver the right messages and offers at the right time to get the desired action or response.

Create, edit, manage

and analyze all segments from the user-friendly Center, and all places in the system where contact selection takes place.

Use

a unified interface that allows instant no-code data processing and leverage accessible and editable segmentation creators that save your time while granting precise targeting.

Hyper Segmentation Center

is a cutting-edge solution that allows easy, one-click creation of the most advanced segments combining all data collected in CDP, such as behavior, transactions, customer characteristics, etc.

Easily target

the most meaningful groups of contacts for specific campaigns without composing new ones manually for every marketing action. AI-powered segmentation center will analyze customer data and deliver a list of relevant segments.

  • Capabilities
    Customer Hyper Segmentation
    Traditional Segmentation Tools
  • Pre-set ready-to-use filters
  • Segmentation powered by AI
  • No-code data processing
  • Personalization beyond basic demographics, using interests and behaviors
  • Identification of high propensity segments to target
  • Advanced, real-time personalization at an individual level
  • Easy segment creation & edition from any place where you set campaign audience
  • One-click selection of ready-to-use contact groups without creating a new segment
  • Mix & Match segments to prepare the most suitable groups of contacts
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