Marketing Automation

Key Features

Design processes which boost your potential and current customers' value. Decide how, when and where to engage your contacts with content tailored to their needs.

Engage customers anywhere they are using multichannel automation campaigns

Create automation rules and define how to react on your customer's behaviors

Design complex, multivariant automation Workflows with simple drag&drop editor

Increase sales automatically by reminding customers about products visited or added to cart

Automate how your website will engage visitors with personalized dynamic content

Design lead nurturing programs and scoring to warm up your leads for sales process

Run customer activation campaigns with dynamically adjusted offers and discounts

Automate the campaigns you had to perform manually on daily basis

Marketing Automation featured in our SALESmanago suite is based on automation rules. Using these rules you can automatically react to behaviours or profile changes identified for contacts recorded in your database. The rules enable you to execute simple actions, such as automated notifications and alerts regarding your prospects’ activity to be sent directly to your sales team. On the other hand, you can run fully automated, complex and advanced marketing campaigns thanks to workflows.

How automation works

Automation rules allows to perform certain marketing and sales actions based on specified criteria. With an intuitive wizard makes it easy to create simple automation processes that may consist of 3 elements:

Events – which is what you wish to react to automatically. SALESmanago offers you a full range of events, including: visit to your website, your email message being clicked on, adding a prospect to your marketing campaign, prospect’s scoring reaching a predefined value.

Conditions – which allow you to specify precisely the contacts for which the system should perform actions and the ones that require no response. One of the basic conditions is that a contact’s scoring has reached a predefined value or that the contact has been added to a particular marketing campaign.

Actions – which is where you specify what the system should do. Available actions include initiation of communication via the best‑suited marketing channel, notification sent to the sales department or Call Center, transfer of a given contact within a company, moving the prospect between stages of the sales process or updating the contact’s card. You can also set Alternative Rules, which are automatically triggered when some conditions are not fulfilled.

SALESmanago allows you to set up any number of automation rules and create comprehensive automated marketing processes leading your prospects from the moment of acquisition to the point of purchase.

How workflow works

A workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can plan and build a comprehensive marketing campaigns including the most advanced processes. Just as in the case of simple automation rules an intuitive wizard allows to create and visualize automation processes consist of 3 elements: events, conditions and actions. Using workflow solution we can plan a series of automatic activities, that will increase your marketing and sales effectiveness.

Effects of implementation

By automating sales and marketing processes, companies save time they would have to spend performing these operations manually. Marketing teams who have chosen to take advantage of marketing automation can focus on key strategic processes. Companies working with Marketing Automation report:

300% increase in the number of contacts referred to sales teams

falling numbers of ignored leads: from 80% to 25%

10% increase in revenues owing to contact management automation

in 63% of cases revenue are higher than of competitors