Web Push Notifications 2.0
Engage customers with Web Push Notifications 2.0: One to one, AI rich content, no code, multilanguage and fully CDP driven.
Push notifications can generate high ROI for businesses. It can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. (Gravitec)
The average deliverability of Web Push notifications is 80%. It depends on the device used by the receiver. (PushPushGo)
The average CTR is about 15%. However, for campaigns with intriguing content, or for transactional or targeted notifications with small user groups, CTR can go as high as 30% (Gravitec), while the average click-through rate for email campaigns is about 2.5%. (Campaign Monitor)
In 2020 Web Push notifications ended the year with a 28% conversion rate with a YoY growth of 478%. (Omnisend)
Reach and engage
both anonymous and identified customers by offering them bespoke content - including multi-language versions of notifications and consent forms - in one of the best consent-based communication channels, through personalized Web Push notifications.
Use multifaceted CDP data
to hyper-target your campaigns and enrich your omnichannel strategy - choose whether you prefer to communicate with consumers using desktop, mobile or both.
Stay in touch
with the users that are interested in your offer but not ready to leave their contact data yet.
from the codeless implementation of a simple yet powerful tool that enables creation of effective campaigns.
a wealth of features such as 1:1 personalization, detailed analytics of the campaigns or option to select the device to which you want to send Web Push notifications.
Target multiple markets at once
create various language versions of consent forms and notifications in one easy step.
Complete your omnichannel and use fast, dynamic Web Push notifications to send your audience personalized, engaging content bypassing busy inboxes and non-stop texting streams.
Easily prepare native or graphic consent forms and start using them immediately with no-code implementation.
Use the best practices of consent-based marketing. Gradually build trust and strengthen relationships with your customers, starting with notifications that don't require them to leave contact details.
Prepare for incoming changes in Google algorithm. Start using Web Push notifications as an alternative for pop-ups and forms. Avoid SEO penalties for inconvenient website content and still communicate with customers.
Circumvent the heavily-used ad blockers. Leverage the fact that ad blocking plugins do not have any effect on Web Push notification delivery and keep the conversation with your clients even if they are blocking ads.
Inform about price drops and special offers even when users aren’t active on your website. Use Web Push notifications’ multi-language, AI rich content to serve users the content that will engage them and will result in higher conversion rates.
Leverage personalization & impulse buying mechanism combo to get higher conversion rates with personalized recommendations and abandoned cart Web Push notifications.
Use CDP data to address multiple stages of customers’ relation with a brand: from new customer, to an active client, to a dormant customer with a high propensity of churn. Send Web Push notifications that are relatable, appealing and engaging.
Comparison between standard Web Push Notification tools and Web Push Notification 2.0
CapabilitiesWeb Push Notification 2.0Standard Web Push Notification Tools
Possibility to create a notification with different language versions/
One-to-one Web Push notifications
Advanced targeting options based on data from CDP
Option to choose a device where Web Push notification should be sent
Advanced analytics of revenue generated with Web Push notifications
Consent forms wizard with option for graphic and native forms, easy to implement without IT support
Preview of consent forms on different devices/
Advanced preview options for Web Push notification and consent forms